Trial to Paid Conversion Calculator

About this calculator

Trial-to-paid conversion rate is simply paid conversions ÷ trial signups × 100 — the share of people who tried a product for free and then became paying customers by the end of (or after) the trial period. It's one of the clearest signals of whether a product's onboarding and value proposition actually land with new users.

SaaS founders, product managers, and growth marketers track this rate to benchmark against industry norms (often cited in the 15–25% range for free trials, lower for freemium), to measure the impact of onboarding changes or trial-length experiments, and to forecast paid-user growth from top-of-funnel signup volume.