ConverterHub

Customer Lifetime Value (CLV) Calculator

Find how much a customer is worth over their lifetime.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

This calculator estimates Customer Lifetime Value using CLV = ARPU × gross margin × average customer lifespan — the total profit a business can expect from a typical customer over the entire relationship, not just from a single purchase.

Startups and subscription businesses use it to check that their customer acquisition cost (CAC) leaves enough room for profit — a common rule of thumb targets an LTV:CAC ratio of at least 3:1 — while marketing teams use it to decide how much they can afford to spend acquiring a new customer in a given channel.

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