ConverterHub

eCPM Calculator

Find your eCPM from ad revenue and impressions.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

eCPM (effective cost per mille) normalizes any kind of ad revenue into a single comparable figure: (total revenue ÷ total impressions) × 1,000, the earnings per thousand impressions regardless of whether the underlying deal was CPC, CPI, or a flat sponsorship.

Mobile app and game publishers use it to compare ad network performance across different waterfall placements (banner, interstitial, rewarded video), while ad ops teams use it to benchmark one country or ad unit against another even when the pricing models behind them are completely different.

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