Ad Metrics Calculator (CTR, CPC, CPM)
Work out your ad campaign metrics.
Result
How to use
- Enter your values in the fields above.
- Press Calculate to see your result instantly.
- Use the Share button to copy a link to your result.
About this calculator
This calculator works out the three core digital advertising metrics from raw campaign numbers: CTR (click-through rate = clicks ÷ impressions × 100), CPC (cost per click = spend ÷ clicks), and CPM (cost per mille = spend ÷ impressions × 1000, i.e. cost per thousand views).
It's used by digital marketers and media buyers comparing campaign performance across platforms like Google Ads and Meta Ads, and by mobile app publishers evaluating how efficiently their ad inventory is converting impressions into clicks and revenue.
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