Freemium Paid Price Point Calculator
Enter your revenue goal, free users and conversion rate.
Result
How to use
- Enter your values in the fields above.
- Press Calculate to see your result instantly.
- Use the Share button to copy a link to your result.
About this calculator
A freemium product converts only a fraction of its free users into paying customers, so hitting a monthly revenue goal means solving for the price each paying customer must be charged: price = revenue goal ÷ (free users × conversion rate). Nudge the conversion rate up or the free base down, and the required price per paying user climbs to compensate.
This back-of-envelope math is exactly what product managers, growth teams and SaaS or mobile-app founders run when setting or sanity-checking a paid tier’s price — comparing the price this formula implies against what users are actually willing to pay tells them whether they need to grow the free funnel, improve the conversion rate, or accept a lower revenue target instead of a price that will kill signups.
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