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Gross Merchandise Value Calculator

Enter the number of orders, average order value, and take rate to find GMV and platform revenue.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

Gross Merchandise Value (GMV) is the total dollar value of goods sold through a marketplace, platform, or e-commerce channel over a given period, calculated simply as the sum of the sale price multiplied by the quantity sold across all transactions — before subtracting platform fees, shipping, taxes, refunds, or returns.

Because it’s a top-line, pre-deduction figure, GMV is the metric marketplaces like Amazon, Etsy, and eBay (and platforms such as Shopify or Airbnb) report to show scale and growth, but it should never be confused with revenue: a marketplace only actually earns its commission or fee on that GMV, not the full amount. Sellers and investors track GMV growth alongside take-rate (the platform’s fee percentage) to judge how a marketplace business is actually monetizing its transaction volume.

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