Win-Back Campaign ROI Calculator
Enter the recovered revenue and campaign cost to get the win-back ROI.
Result
How to use
- Enter your values in the fields above.
- Press Calculate to see your result instantly.
- Use the Share button to copy a link to your result.
About this calculator
A win-back (reactivation) campaign targets customers who've gone quiet — lapsed subscribers, cart abandoners, churned buyers — usually through discount offers or personalized email/SMS sequences. Its ROI is calculated as (recovered revenue − campaign cost) / campaign cost, isolating the return specifically attributable to reactivated customers rather than baseline sales.
Lifecycle and retention marketers use this ROI figure to justify budget for win-back sends against acquisition spend, since reactivating an existing customer is typically far cheaper than acquiring a brand-new one, and to decide which win-back offer tier (a small discount vs. a steep one) actually pays for itself.
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