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Average Revenue Per User Calculator

Enter total revenue and active users to find the average revenue per user.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

Average revenue per user (ARPU) divides total revenue for a period by the number of active users in that same period, giving a per-customer revenue figure that’s easy to compare across time, cohorts, or competitors regardless of how many total users a company has.

Telecom carriers popularized ARPU as a core reporting metric decades ago, and it’s now standard across SaaS, mobile apps, streaming and other subscription or usage-based businesses; investors watch ARPU trends alongside user growth to see whether a company is monetizing its user base more effectively over time or simply adding low-value users. This calculator divides your total revenue by active users to compute ARPU for any period.

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