Lead Conversion Rate Calculator

Enter converted leads and total leads to find the lead conversion rate.

How to use

  1. Enter your values in the fields above.
  2. Press Calculate to see your result instantly.
  3. Use the Share button to copy a link to your result.

About this calculator

The lead conversion rate is the share of sales leads that actually became paying customers, calculated as converted leads ÷ total leads × 100. It’s one of the most watched numbers in a sales funnel because it directly measures how effectively a team turns interest into revenue, rather than just how many leads marketing generates.

Sales managers and marketing teams track this rate to spot bottlenecks in the funnel, compare the quality of leads from different channels, and forecast future revenue from the current lead pipeline. This calculator takes your converted leads and total leads and returns the conversion rate along with the count of leads that did not convert.

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