Wholesale Price Calculator
Enter the retail price and the retailer margin to find the wholesale price and the markup to retail.
Result
How to use
- Enter your values in the fields above.
- Press Calculate to see your result instantly.
- Use the Share button to copy a link to your result.
About this calculator
Wholesale price is what a retailer pays a supplier for a product before reselling it at retail price, and it’s set so the retailer’s margin — the share of the retail price that is profit — works out to the retailer’s target. If margin is defined as (retail − wholesale) ÷ retail, then wholesale = retail × (1 − margin), and the markup back up to retail is simply retail ÷ wholesale minus one, expressed as a percentage.
Suppliers, product sourcing teams, and retailers use this calculation constantly when negotiating deals: a retailer knows what shelf price the market will bear and needs to work backward to the wholesale price they can afford to pay while hitting their margin target. This calculator takes the retail price and the retailer’s target margin and returns both the wholesale price and the markup percentage to retail.
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